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Retail Analytics

Turn Every Camera into a Retail Intelligence Sensor

Unlock deep customer behavior insights from your existing camera infrastructure. Visylix provides retail operators with heat maps, true footfall counts, journey analytics, and loss prevention tools that drive measurable improvements in conversion, revenue, and shrinkage reduction.

AI Models

AI Built for Retail Intelligence

Four AI models purpose-built to extract actionable retail insights from video, covering everything from foot traffic to loss prevention.

Heat Map Generation

Visualize foot traffic patterns and dwell-time hotspots across store floors. Identify high-engagement zones, dead spots, and optimal product placement locations.

Unique Person Counting

De-duplicated visitor counting with Re-ID technology. Measure true footfall without repeat inflation for accurate conversion-rate calculation and marketing attribution.

Crowd Detection

Real-time occupancy monitoring for individual zones, entrances, and checkout areas. Trigger staffing adjustments and queue management actions based on crowd density.

Person Tracking

Cross-camera customer journey mapping from entrance to exit. Understand browsing patterns, department transitions, and conversion funnel drop-off points.

Use Cases

Retail Intelligence in Action

Real-world applications that help retail operators increase revenue, improve customer experiences, and reduce losses.

Store Layout Optimization

Use heat maps and customer journey data to make evidence-based decisions about product placement, aisle configuration, promotional display positioning, and wayfinding signage. Compare layout performance across time periods and store locations to identify best practices and scale winning configurations.

  • Dwell-time heatmaps for product display engagement analysis
  • Traffic flow path visualization for aisle optimization
  • A/B testing of layouts with before-and-after comparison
  • Floor-plan overlay mode for architectural integration

Customer Analytics

Transform camera feeds into a continuous stream of retail intelligence. Measure true footfall, calculate conversion rates, analyze peak hours, and segment visitor behavior patterns to optimize staffing, marketing, and merchandising strategies across your entire retail portfolio.

  • True unique visitor counts for accurate conversion tracking
  • Peak-hour and seasonal trend analysis with year-over-year comparison
  • Queue length monitoring and wait-time estimation
  • Multi-store benchmarking and performance dashboards

Loss Prevention

Reduce shrinkage with AI-powered surveillance that detects suspicious behaviors, monitors high-value zones, and provides security teams with real-time alerts. Cross-camera person tracking enables rapid identification and forensic investigation of theft incidents.

  • Real-time suspicious behavior detection and alerting
  • High-value zone monitoring with configurable sensitivity
  • Cross-camera person tracking for incident investigation
  • Integration with POS exception reporting for correlation analysis
Impact & ROI

Measurable Retail Impact

Quantifiable improvements that Visylix-powered retail analytics deliver across conversion, accuracy, loss prevention, and operational efficiency.

15%
Increase in Conversion Rate

Data-driven layout changes and staffing optimization directly improve customer conversion from visitor to buyer.

99%
Counting Accuracy

Re-ID-based unique person counting delivers near-perfect accuracy for true footfall measurement and reporting.

25%
Reduction in Shrinkage

AI-powered loss prevention and suspicious behavior detection significantly reduce inventory shrinkage.

3x
Faster Staffing Decisions

Real-time occupancy and queue data enable managers to adjust staffing levels three times faster than manual observation.

Transform Your Retail Operations

See how Visylix can help you understand customer behavior, optimize store performance, and reduce losses across your entire retail portfolio.